Products, dialogue and new ideas

For its long-standing partner GUTMANN Bausysteme GmbH, SYMA created a bespoke exhibition stand at FENSTERBAU FRONTALE 2024 in Nuremberg, combining product presentation with the opportunity for face-to-face meetings.

As a specialist in aluminium solutions for windows, doors and façades, GUTMANN used the international trade fair to present both tried-and-tested system solutions and new products to a wide audience of industry professionals. New options within the GUTMANN colour range were also part of the exhibition.

The stand design created various presentation and communication areas for this purpose. Products could be clearly integrated into the overall concept and explained directly during conversations, whilst open lounge and consultation zones provided space for personal exchanges with customers, partners and prospective clients.

The exhibition stand thus deliberately functioned as a hybrid platform combining product presentation, consultation and dialogue. The architecture supported these different functions whilst simultaneously creating a distinctive, clearly recognisable brand presence within the exhibition hall.

The feedback following the trade fair also demonstrated just how important this personal interaction was for GUTMANN. The company described FENSTERBAU FRONTALE as the most important event of 2024 and highlighted both the numerous discussions and the positive response to the stand.

Following the event, GUTMANN expressly thanked the SYMA team for the design and implementation of the exhibition stand. This successful project thus continued the long-standing collaboration between GUTMANN and SYMA.

Trade fair: FENSTERBAU FRONTALE 2024
Company: GUTMANN Bausysteme GmbH
Location: Nuremberg, Germany
Architecture: Bespoke exhibition stand
Key areas: Windows & Facades | Aluminium building systems | Product presentation | Consultation & networking | Brand architecture
Implementation: SYMA