Schluckwerder at the ISM 2025

From 2 to 5 February, the ISM in Cologne was once again all about sweet indulgence. At the world's leading trade fair for confectionery and snacks, the global industry gathered to present fresh innovations, flavourful impulses and tempting trends. This year, we were able to accompany our new customer Schluckwerder (Valeo Foods Group) to the trade fair and realise its presence there as a joint stand on 370.5 m².

The aim and challenge of the project was twofold: on the one hand, to represent the traditional German company with a modern appearance that reflects its product range. On the other hand, to realise this presence harmoniously as part of a joint stand with internationally oriented brands such as Valeo, SZ, CandyPlus, Balconi and IT. The design we successfully realised made it possible to place the main presence of Schluckwerder/Carsten prominently and self-sufficiently without visually covering up the partner brands. The finished stand fulfilled both core functions convincingly and thus contributed to a trade fair appearance that, like fine chocolate or fine confectionery, simply delighted everyone.