1,002 m² for the future of training

SYMA created a spacious exhibition stand covering 1,002 m² for milon industries GmbH at FIBO 2025 in Cologne. The expansive stand design brought together the milon, five and EasyMotionSkin brands, creating a shared platform for new products, live experiences and face-to-face interactions.

The open-plan design clearly placed the training and health solutions at the centre of attention. Different product ranges were given their own distinct presence within the large space, whilst remaining clearly interconnected through the overarching architecture. Large-format brand displays and communication banners visible from afar ensured clear wayfinding and a strong visual impact from a distance within the exhibition hall.

A key factor was the opportunity not only to showcase the products, but also to allow visitors to experience them first-hand. Visitors were able to try out training solutions on site and discuss them with experts from the various brands. This transformed the exhibition stand itself into a large-scale demonstration and experience area.

milon also used FIBO 2025 to showcase new solutions, such as the ‘pump by milon’ equipment range, and to host sessions focusing on innovation, training and health.

Spanning more than 1,000 m², the exhibition stand combined brand presentation, product display and active product experience within an open and clearly structured architectural design.

Trade fair: FIBO 2025
Company: milon industries GmbH
Location: Cologne, Germany
Stand area: 1,002 m²
Architecture: Large stand | Open stand architecture
Key areas: Fitness & Health | Training systems | New products | Live experience
Implementation: SYMA