For trade fair exhibitors and visitors alike, the question arises anew every year as to which trade fairs will make it into their own diaries. Factors for the decision can be very individual, but the industry, costs and location are usually relevant. Depending on where you live, there are usually other factors involved, such as travelling to and from the event and hotel costs.
This is not the only reason why it is good to know which trade fair locations enjoy a special reputation worldwide and what events regularly take place there. In this blog article, we present the places that host a particularly large number of interesting trade fairs for you.
Germany: top dog in the trade fair industry
Among the most important trade fair locations in Europe, Germany deserves its own chapter for good reason. Hardly any other country has such a large number of internationally relevant trade fair venues, where industry representatives from all over the world come together year after year.
Hanover is the world’s largest trade fair centre in terms of floor space, with Germany leading the field. The almost 500,000 square metres of indoor and outdoor exhibition space provide a stage for renowned events such as the Hannover Messe and Agritechnica every year.
However, the exhibition centres in Frankfurt, Cologne, Düsseldorf, Munich and Berlin are also internationally renowned and regularly host important trade fairs, including Bauma and electronica in Munich, the International Motor Show (IAA) in Frankfurt and Anuga in Cologne.
Europe: Hotspots on the old continent
But even apart from Germany, Europe has a long list of exciting and renowned trade fair venues to offer. France and Italy are of particular international interest here, but Spain can also count itself among the top players with the trade fair locations Fira Barcelona and Feria Valencia.
With the Fiera Milano event complex in Milan, Italy becomes an international crowd-puller every year when trade fairs in the fashion, tourism, art and transport sectors come to the 345,000 m² site to present the latest trends in the industry.
In neighbouring France, the Paris-Nord Villepinte exhibition centre in particular is one of the most important locations worldwide with around 240,000 m² of hall space. Every year, 2 million visitors gather here for trade exhibitions such as the SIAL food fair and the Maison & Objet interior design trade fair.
China: Far Eastern event philosophy
The dominant export nation China naturally also has a fixed place among the most important trade fair locations in the world. Thousands of events a year attract not only interested people from the People’s Republic, but also many visitors from all over the world to the country. The number of exhibition centres is enormous, but the Guangzhou location and the National Exhibition and Convention Centre Shanghai stand out in terms of international importance and size. Here, the public can look forward to such gigantic trade fairs as the China Import & Export Fair – also known as the Canton Fair -, Auto China and Bauma China.
USA: The American trade fair dream
It may come as little surprise that the USA is also represented in the list of the world’s most important trade fair locations. As a large economic nation, the United States naturally has many large event centres and important international trade fairs that take place here regularly. Chicago, in particular, makes it into the ranking of the most important international locations with McCormick Place – a beautiful complex of around 240,000 m² that is unrivalled in North America. With the IABC World Conference and the International Manufacturing Technology Show, there are also numerous must-attend events for trade fair enthusiasts.
Conclusion: A world full of trade fairs
No matter which continent you are on – an exciting trade fair location is certainly not far away and thanks to our international network, we can support you worldwide with your trade fair appearance. If you like exhibiting at major trade fairs, you should mark the locations mentioned here on your map, as they are among the most important trade fair locations in the world.
Are you planning your next trade fair appearance and could use some support? We have decades of experience at trade fairs all over the world and are guaranteed to find the best, customised solution for our customers. Get in touch now and let’s talk about it.
