Illuminated walls at trade fair stands are one of the most effective means of brand staging today. In a previous blog , we presented the four most important rules for the use of graphics and lighting systems. But what happens once these basics have been implemented?
In the following article , we take a look at current developments in the use of light and graphics as design elements – with a focus on modular solutions such as the new SYMA LIGHTBOX 120, because contemporary illuminated walls do far more than just provide lighting: they structure rooms, create atmosphere and make brand messages visible- and tangible.
Multi-layered instead of surface
Modern illuminated walls at trade fair stands are characterised by more than just brilliant backlighting. Designers today think in layers, in depth and in the interplay of different materials. Multi-layered constructions, in which graphics are mounted on several levels and backed by light, create an impressive visual depth – even without moving images.
This creates installations that direct the eye, invite people to linger and at the same time provide functional orientation in the room. Particularly in open stand concepts, illuminated walls can be used not only as eye-catchers but also as architectural elements.
Lighting design as a design tool
The light itself is increasingly becoming part of the design: uniform illumination remains a classic, but zoned or dynamic light sequences are increasingly being used – for example by changing intensity or targeted accentuation of certain areas.
Systems such as the new SYMA LIGHTBOX 120 offer a clear technical basis for this. The robust aluminium frame combines stability with lightness and a slim design. This means that all 15 standard formats can also be used on their own. Ideal for flexible exhibition stands where every component is important.
Illuminated walls as a sustainable design solution
Another important criterion: sustainability and reusability. More and more companies are opting for modular systems for exhibition stands that can be used multiple times and conserve resources. Illuminated walls such as the LIGHTBOX system fulfil these requirements thanks to their robust construction, simple assembly and versatile combinability.
In practice, this means that once produced, graphics and lighting modules can be reused in different contexts – for product presentations, in showrooms or other brand appearances.
Technology takes a back seat, design takes centre stage
Particularly in the context of high-quality brand experiences, the following applies: technology can be visible – but not visible. Systems such as the LIGHTBOX 120 have been designed to be visually discreet and leave the space to the graphics. This creates a clear, minimalist impression – perfect for strong brand presentations without visual distractions.
At the same time, the possible applications remain diverse:
- as a classic illuminated wall in the background of a conversation area,
- as a graphic room divider with functional added value,
- or as a free-standing light installation that combines content and form.
Trends and inspiration for the use of illuminated walls at trade fair stands
The development shows that illuminated walls at trade fair stands are no longer just information carriers – they are becoming a central design element. If you want to stand out today, you need to think not only in terms of graphics, but also in terms of spatial effect, lighting and material combinations.
Particularly popular at the moment:
- Translucent fabrics, backlit by LEDs, create visual lightness.
- Graphically recorded layers that play with depth and shadows.
- Modular lighting systems that can react quickly to new stand layouts.
Conclusion: room for manoeuvre for brand spaces
Today, illuminated walls on exhibition stands are a key to creating an emotional spatial effect. Used correctly, they combine technical precision with creative freedom – whether as a simple background surface or as a luminous statement in the room. The new SYMA LIGHTBOX 120 shows how these requirements can be optimally combined: easy to integrate, modularly plannable and visually unobtrusive – so that brands are not just seen, but experienced.
Would you like to find out more about the SYMA LIGHTBOX 120 and its possible applications for your exhibition stand? Be inspired by our project examples or contact our team of experts directly – we will be happy to advise you on your next presentation.
