A trade fair stand with scent
Smells can awaken entire emotional worlds in a flash and are therefore an interesting marketing strategy at a trade fair.
SYMA
Exhibition stand marketing through the ages: An interview with our head of department
A lot can happen in 23 years, and exhibition stand construction in particular has changed a lot in that time. But nothing is as fast-moving as marketing. From scanned slides and the classic tasks of a typographer in the pre-press…
The advantages of artificial intelligence (AI) in trade fair construction
Since the presentation of ChatGPT at the latest, artificial intelligence has been on everyone’s lips. While some see huge potential in it, indeed the dawn of a new era, others warn of the impact of AI on the labour market…
Lighting design at the trade fair stand: How to make your brand shine
Booth lighting design has a big impact. Light can guide, tell stories, attract and thereby also sell wonderfully.
Choosing the right stand location at trade fairs
In this article you will learn what to consider when choosing the right stand location and how to get the most out of the situation even with suboptimal placement.
Gamification at trade fairs as an interactive visitor magnet
Gamification at the exhibition stand makes it easy for you to increase visitor interaction and stand out as an exhibitor.
Ceiling design on the exhibition stand – a look upwards
In this blog article, SYMA shows you how a well thought-out ceiling design on the exhibition stand can lift your trade fair presentation to the skies.
Trends for the use of colours on the exhibition stand
In this blog, we present current trends for the use of colours on the exhibition stand.
Greenery at the trade fair stand – success factor with natural charm
Plants transform a trade fair stand into something living and, in addition to positive psychological effects, contribute to a better room climate.
Circular economy in trade fair construction – reduction through innovation
The concept of the circular economy is one of the most important global trends of recent years and is inextricably linked to the quest for greater sustainability. But what exactly is meant by the “circular economy” and what significance does…
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