New event format brings leisure show to Zurich central train station
From 23-25 March 2017, a total of 52 stands, a show stage and the largest screen ever installed at Zurich central station formed the new setting for this event with its particular focus on the themes of leisure and travel.
An average of 100,000 people a day pass through Zurich central station. As the official exhibition stand construction and event technology partner of Freisein, our responsibility and challenge was to develop together with the organiser a concept that could attract the attention of this huge potential audience. There were four key elements:
- 4-metre high exhibition stands fitted with a large, homogenous graphics surface offering a perfect visual effect both close up and at a distance
- A 75 m2 LED screen for additional publicity surfaces with impressive long-distance visibility as far away as the platform area
- A 50 m2 show stage with an attractive, lively and diverse programme to ideally complement the presence of the exhibition stands
- Small, open and friendly exhibition stands that provide the opportunity for brief or lengthier discussions between exhibitor and visitor
The realisation was successful and the exhibitors stated that they were very pleased with the premiere of this new, innovative event format. The event organiser Eventstation GmbH has set the bar high for future fairs and we are already looking forward to providing stand construction and event technology support at Freisein 2018, which will take place one week earlier from 15 – 17 March.