This superb exhibition stand in the form of a digital cloud demonstrates the development potential of telco operators. Alibaba Cloud is a subsidiary of the Alibaba Group and the largest cloud computing company in Asia. Based in Singapore, the company provides cloud computing services to online businesses and Alibaba’s e-commerce ecosystem in 19 regional data centres and 56 availability zones around the globe. The company sees itself as a key player in the digitisation process and clearly embraces the opportunities of change. The construction of the 157 m2 exhibition stand was completed in a very short space of time. The highly professional project team had just 9 days to assemble and correctly coordinate the 375 movable elements. Thanks to the use of round shapes and the spray-painted walls, the stand had a very light and graceful appearance. The design represents the mobility and flexibility of the company. The international stand construction company Difer executed the sophisticated concept.