With the visionary guiding theme “Intelligent digital flow – enriching everything,” Huawei set new standards in design and technology at the Mobile World Congress 2025. The centrepiece of the brand presence realised by SYMA was a spectacular installation made up of 19,000 LED spheres, forming a digital galaxy. This not only symbolised the technological flow of knowledge and innovation but also visually represented the concept of sustainable growth within the Huawei ecosystem.
Another highlight was the debut of a large-format, curved LED façade featuring dynamic 3D content – a true crowd-puller. Complemented by a high-gloss, curved floor with a flowing river motif and a continuous ceiling design, a visual framework was created that impressively brought the “One Huawei” concept to life.
Covering a total area of more than 13,900 m², the stand combined product staging and brand messaging with exclusive hospitality for high-profile guests – including King Felipe VI of Spain. With over 250 specialists, several months of preparation, and international coordination, the appearance designed by SYMA marked the largest trade fair presence of a single brand worldwide to date. An impressive example of SYMA’s expertise in high-end trade fair construction – precise, efficient, and visionary.
