For bauma 2025 in Munich – one of the world’s largest trade fairs for construction and mining machinery – SYMA realised an impressive two-storey trade fair stand for Betek GmbH & Co. KG as a new client, featuring 165 m² of ground floor space and 104 m² on the upper level. The project formed part of a large-scale trade fair participation, with SYMA delivering over 15 projects across a total area of more than 7,000 m².
The open design of the stand impressed with a high-quality brand presentation, clear visitor guidance, and a modern aesthetic. Visitors were purposefully guided through various product groups using dedicated displays and touchscreens. A reception counter, a photo booth inside the stand, and three meeting rooms with a communicative lounge on the upper floor complemented the overall concept. The span of the double-storey construction enabled an airy architectural layout with seamless transitions, enhanced by an impressive LED wall for brand presentation.
In close coordination with the client, SYMA created a stylish trade fair experience that visibly reflected Betek’s high standards of quality – managed by the national organisations SYMA Germany and SYMA Czech Republic.
