An impressive example of successful co-branding in the timber industry was presented by LINCK and EWD at LIGNA 2025.
Having shared a presence at the trade fair since 2023, the two companies realised a sophisticated trade fair stand concept across a total area of 650 m², including an additional 172 m² upper floor. The goal: to clearly communicate each brand’s identity while creating a visually cohesive platform.
The stand realised by SYMA impressed with its well-structured zoning, dedicated presentation areas and climate-controlled, soundproof meeting rooms, which could be extended as needed using an accordion-style tower.
Particularly noteworthy were LINCK’s “Experience Walk 2.0” and EWD’s optimised touchpoints, both of which turned the trade fair visit into an interactive brand experience. Sustainable elements such as rented furniture, a substructure made from SYMA system components and the companies’ own steel reserves, as well as the reuse of flooring materials, underscore the responsible approach taken by both companies.
