From 2 to 5 February, ISM in Cologne was once again all about sweet indulgence. As the world’s leading trade fair for confectionery and snacks, it brought together the global industry to showcase fresh innovations, flavourful inspirations, and irresistible trends.
This year, we had the pleasure of supporting our new client, Schluckwerder (Valeo Foods Group), at the trade fair and realising its presence as a joint stand covering 370.5 m².
The project had a twofold objective and challenge: on the one hand, to represent the German heritage company with a modern appearance that reflected its product range, and on the other, to seamlessly integrate this presence into a joint stand with internationally oriented brands such as Valeo, SZ, Candy Plus, Balconi, and IT.
Thanks to our successfully implemented design, we managed to position Schluckwerder/Carsten prominently and independently while ensuring that the partner brands remained visually present. The final stand fulfilled both core functions convincingly, contributing to a trade fair presence that, much like fine chocolate or exquisite confectionery, delighted everyone.
