Tag Stand construction
All information about the structure, idea and design of the special project "Huawei at Mobile World Congress 2024" can be found in this article.
The SYMA top five Swiss trade fairs for 2024
To kick off the series, you will find our top five Swiss trade fairs 2024 in this article. Enjoy reading.
Greenery at the trade fair stand – success with natural charm
Plants transform a trade fair stand into something living and, in addition to positive psychological effects, contribute to a better room climate.
How brand values can be conveyed in trade fair stand design
In our blog article, we show how brand values can be conveyed with trade fair stand architecture.
The stand builder – friend & helper for your trade fair success
In this article, we explain why it is more cost effective to hire a professional booth builder for any event.
An interview with a storytelling expert
Michael Kremnitzer as storytelling expert in the big SYMA interview about brand staging, trade fair experience and insider tips.
Tips for storytelling at the trade fair stand
In the second part of our blog series, we give some tips for storytelling at the trade fair stand, which are helpful in practical implementation.
The 8 most common mistakes in trade fair construction
The 8 most common mistakes in trade fair construction: planning the trade fair too late, inadequate budget and transport planning, filling up the stand, etc.
Colour design at the trade fair stand
Here we provide a guide to the colourful world of colour design at the trade fair stand and show how colours affect trade fair visitors.
10 x home advantage: the benefits of in-house fairs
For large trade fairs and spectacular events, the last two years represented an uncertain planning basis. But it is precisely in difficult times that particularly creative solutions often emerge. SYMA already offers a good option with its unique “SYMA meet…