5 tips for content production at the trade fair stand

To avoid duplication of effort when creating photos or videos during the trade fair, it pays to draw up a precise plan in advance. This should include which person is responsible for which content. It is advantageous to directly note fixed points that are planned during the trade fair, such as previously announced key account meetings, presentations, parties or product demonstrations. Recordings can be produced around these, which are independent of time. These can be interviews with trade fair stand visitors, a report on the trade fair stand itself or even trends discovered by other exhibitors. There are no limits to creativity. It is important to keep a precise list of contact persons when planning and to clearly communicate responsibilities so that the exhibition stand is always well looked after and all ideas can be implemented.

Even with the best planning, there are always spontaneous changes. However, this can be an advantage when producing content at the trade fair stand, as exciting situations often arise on site. If a great group photo is taken with long-standing customers, you shouldn't stick strictly to the pre-prepared plan, but seize the opportunity! This means always keeping your eyes and ears open and pulling the trigger at the crucial moment to create good photo or video content during the trade fair

3. Use interaction with stand visitors

Exhibition days can be quite long and spontaneous situations don't always arise. Fortunately, you can cover two elements of trade fair marketing at the same time when producing content at your stand. By encouraging interaction from trade fair stand visitors, you can also generate content directly for your own social media channels or blog articles. Examples of this would be a call to post stories or articles in which the company is highlighted, specially designed photo spots at the trade fair stand or even a written survey whose content can be used as quotes.

Textual impressions can be published just as well as visuals. When producing content, it is important not to limit yourself to just one format. Even if videos enjoy a dominant position in social media these days, photos should not be forgotten during the trade fair. These can be used in print media or newsletters, but of course also on Instagram and the like. Not only the basic format, but also the type of photos should be broadly diversified. While reports about the trade fair stand are ideal for immediate follow-up reporting, product demonstrations can also be used months later as promotional or explanatory videos. Recorded technical presentations or demonstrations from the trade fair site can be interesting for your own target group in order to better understand trending topics on the market. The wishes and ideas of trade fair visitors can also be recorded and used at a later date to unveil new features.

5. prepare declarations of consent

However, wherever people are filmed or photographed, you should take legal precautions to ensure that the material obtained can actually be published later. Our last tip for content production at the trade fair stand is therefore to find out about the current data protection guidelines in advance and to have printed declarations of consent with you. This way, you can obtain permission to publish the image material directly from each person photographed.