Insights
The latest developments in the international trade fair landscape, new product innovations from SYMA, inspiring projects and exciting background reports: In our Insights you will find everything that moves and inspires us at SYMA.
SYMA at the CULTURA SUISSE 2026 in Zurich
From 25 to 27 March 2026, the museum and cultural heritage industry will meet in Zurich for CULTURA SUISSE, the Swiss trade fair for museums, heritage conservation and cultural assets. As a display case manufacturer, SYMA is part of this platform and presents solutions for the safe and high-quality presentation of collection objects.
"inspire" - Special for EuroShop 2026
We have produced a special edition of our "inspire" magazine for EuroShop 2026 - with exciting new products and inspiring insights.
SYMA achieves coveted ISO 20121 certification
The ambitious goal formulated at the beginning of the year was achieved: we are now officially certified in accordance with the ISO 20121 industry standard for sustainable event management.
Now new: The SYMA magazine "inspire"
"We build inspiration" is our claim and our philosophy. That's why our new SYMA magazine is called "inspire".
Next level trade fair design: brand staging with illuminated walls, graphics and system
Illuminated walls at trade fair stands are one of the most effective means of brand staging today. In a previous blog, we presented the four most important rules for the use of graphics and lighting systems. But what happens once these basics have been implemented? In the following article, we take a look at current developments in the use of light and graphics as design elements - with a focus on modular solutions such as the new SYMA LIGHTBOX 120, because contemporary illuminated walls do far more than just provide lighting: they structure spaces, create atmosphere and make brand messages visible and tangible.
The new SYMA LIGHTBOX 120
Our trade fair lighting system has been expanded to include a new illuminated stretch frame. The 120 mm thick profile of the LIGHTBOX 120 guarantees high load-bearing capacity and enables impressive luminosity thanks to smart LED edge feed.
Renewed cooperation with Basel Wine Festival
The Basel Wine Festival and SYMA are joining forces once again: from this October, SYMA will be realising all the exhibition stands for the popular gourmet trade fair. The co-operation is based on trust, quality and the common goal of creating sustainable and both commercially and aesthetically convincing presentations for exhibitors.
Why trust is the best sales concept - An interview with Thomas Berger
When Thomas Berger talks about his day-to-day work at SYMA, it sounds less like an office job and more like an adventure with professional depth. The Key Account and New Business Manager has been an integral part of the SYMA team in Switzerland for almost two decades - and with an enthusiasm that is impressive. In conversation, it quickly becomes clear that for him, trade fairs are more than just stands, systems and square metres - they are emotional stages on which brands come to life.
5 tips for a successful appearance at industrial trade fairs
Industrial trade fairs offer an unbeatable platform for presenting innovative products, technologies and services to a highly specialised audience. But how do you stand out in an environment full of impressive exhibition stands and strong competition? Here are five practical tips to help you successfully organise your appearance at industrial trade fairs and present your company in the best possible light.
Bauma: World's leading trade fair for the construction machinery industry
Bauma is the world's largest and most important trade fair for construction, building materials and mining machinery and attracts experts from all over the world to Munich every three years. With over 3,200 exhibitors and around 500,000 visitors, Bauma offers an unrivalled platform for exchanging the latest technologies and trends in the industry. Find out more about this unique event and how SYMA can support you as a trade fair partner in this article.
Perfectly staged - 5 tips for the presentation of exhibits
One of the main aims of a trade fair appearance is often to present your own products and services to a broad target group. But for your exhibits to really catch the eye and be remembered, you need well thought-out planning and presentation. In this blog post, we show you how to present your exhibits in the best light - with clever staging, optimised placement, targeted lighting and interactive elements.
25 years of exhibition stand construction: An interview with our Managing Director at SYMA Austria
"Günter, watch out, if you've been with us for more than two years, you might get infected with the trade fair construction virus." - what was initially an incomprehensible statement from a superior quickly turned out to be true for Günter Weichselbaum. Today, he has been with SYMA Austria for 25 years and has been Managing Director in Wolkersdorf since 2017. In this interview, he tells us what exactly is so infectious about trade fair construction.
5 tips for a successful appearance at technology trade fairs
Technology trade fairs offer companies a first-class opportunity to interact directly with industry representatives. A successful appearance here can make the decisive difference in establishing a brand, gaining new customers and forging valuable partnerships. Because the competition is intense, a clear strategy and innovative ideas are essential. In this article, we share 5 valuable tips on how to optimally plan and successfully implement your presence at technology trade fairs in order to attract maximum attention and leave a lasting impression.
SYMA quality for exhibits: six advantages of our aluminium profiles for museums
As exhibition stand builders, it is our job to present company exhibits in the best and safest possible light. The construction of high-quality showcases has therefore been one of our specialities since the beginning of our company's history. Thanks to this expertise and our flexible exhibition system, we have been able to enter into partnerships with numerous museums and exhibitions and realise the associated museum furnishings. From the large CulturaSuisse to special exhibitions and private collections: SYMA quality always puts your exhibits in the right spotlight. In this article, we summarise the advantages of our aluminium profiles for museums and hobby exhibitors.
5 tips for content production at the trade fair stand
A convincing trade fair stand is essential - but successful trade fair marketing involves even more. Every visit, whether to a public or trade fair, is already a powerful marketing tool. With the right planning, you can get the most out of the few days at the trade fair and utilise the special backdrop for the production of photos and videos. Thanks to constant dialogue with our customers and many years of experience, we know what is important when it comes to content production at the trade fair stand. Here are 5 tips to ensure that your trade fair presentation continues to enrich your marketing long after the event has ended.
Joint stands: Together for trade fair success
Healthy competition can be beneficial for a company's success, but teamwork often takes you even further. For this reason, exhibitors like to join forces at large trade fairs and events in particular in order to attract the public's attention with a joint stand. In this article, you will find out what such joint stands can look like and what advantages they offer.
Social media at trade fairs - 7 tips for successful use
Social media and trade fair communication are a picture-perfect team. Channels such as Instagram, LinkedIn, TikTok or X are ideal for keeping your target groups up to date before, during and after the trade fair, encouraging engagement and presenting your brand in the best possible light. Conversely, trade fairs are perfect for producing varied content for the various channels. We have summarised 7 tips here on how to make the most of social media and what you need to bear in mind at the various stages of trade fair planning.
5 tips for your appearance at medical trade fairs
"Health is not everything, but without health everything is nothing." Given this very true quote, it is not surprising that medicine plays an enormously important role in our society and that events in the sector are correspondingly popular and highly frequented. However, attracting the public's attention at such a trade fair - with thousands of exhibitors and many more visitors - is no easy feat. here are 5 tips on how you are guaranteed to stand out at your next appearance at a medical trade fair.
5 tips for your appearance at tourism trade fairs
Companies in the tourism industry can draw on a large pool of appealing and creative ideas for their trade fair presence. Large-scale photos of the travel destination, typical snacks and give-aways, travel utensils as props - the possibilities are seemingly endless! However, there is not only strong local competition at tourism trade fairs with similarly favourable conditions. Exhibitors also have to assert themselves against the mighty Internet. In our 5 tips for presenting at tourism trade fairs, we reveal which ideas you should use to stand out at your next event.
SYMA FAQ: We answer the most frequently asked questions
For which trade fairs does SYMA actually build stands? How important is sustainability for SYMA? How much does a SYMA exhibition stand cost? We are asked these and other questions by our customers every day. In this SYMA FAQ blog, we would like to answer the most important ones in detail.
Tips for directing customer flows at the trade fair stand
Where do you look first at an exhibition stand? Do you always dive straight into the action or do you prefer to move around the sides first? Do you like to talk to the trade fair staff straight away or do you prefer to get an idea of the products and information first? How you experience a trade fair depends very much on how you move through it. For this very reason, it is essential to think in advance about how to direct the flow of customers to your stand so that it becomes an unforgettable experience.
Walther Werke at the Light + Building 2024
Light + Building in Frankfurt am Main has once again proven itself as the world's leading trade fair for lighting and building technology in 2024. From 3 to 8 March, the event attracted a large international audience with 2,169 exhibitors and 151,192 visitors. In addition to sharing the latest innovations and trends, the trade fair offered a varied programme of live podcasts, expert talks and case studies.
Inhorgenta 2024
Inhorgenta, one of the leading trade fairs in the jewellery and watch industry, turned 50 - and once again confirmed its outstanding international position this year. Our company had the honour of acting as the main designer for a large number of exhibitors, making a significant contribution to the success of this memorable anniversary. A special opportunity to demonstrate SYMA's expertise and our commitment to excellence in exhibition stand construction.
From a single mould: ASK Chemicals @ GIFA 23
For the world's leading trade fair for the foundry industry, ASK Chemicals wanted a stand that would impress from afar.