5 tips for your appearance at tourism trade fairs

As described at the beginning, you are not the only ones at a trade fair filling screens with travel videos, bringing the jungle of South America into the exhibition hall or selling original Italian ice cream. As a result, trade fair visitors are exposed to a huge stream of impressions. Breathtaking landscapes while travelling can literally take your breath away in limited exhibition halls. So instead of exhausting the entire travel catalogue, concentrate on the story you want to tell with your trade fair presentation. A clear focus that runs from the initial announcement newsletters through to prize draws during the event and the follow-up of generated leads is crucial. This allows trade fair visitors to immediately recognise what sets your offer apart from others. A clear focus in storytelling also helps to channel creativity and reduce the trade fair presence in the sense of "less is more".

With this reduction, you can create a conscious atmosphere on your exhibition stand. For many people, a holiday means a break from everyday life. Being able to immerse yourself in the desired feeling at the trade fair stand increases the chance that these customers will also take advantage of your offer. Deliberate use of scent marketing and specially designed lighting concepts help to create this atmosphere. This can not only create a haven of peace in the hustle and bustle of a trade fair, but also recreate the mystique of undiscovered travel destinations, create an atmosphere of adventure or create a romantic ambience for holidays for two.

3. Putting creativity into giveaways

Give-aways can be found at every trade fair stand, especially at tourism trade fairs or travel-related events. They help to make a lasting impression on trade fair visitors and also attract guests to the stand. True to the motto "I have to get that too!". That's why it pays to be creative and create something special. Small promotional gifts that not only embody your own branding and convey your chosen story, but are also useful. People would much rather take a giveaway with them that they can actually use on holiday. Think about your target group, the storytelling and your offer. The issue of sustainability should also be considered, especially with these small gifts, as they are usually produced in large quantities.

If these gifts or their packaging later end up in the rubbish, they do not help to keep the most wonderful holiday destinations as beautiful as they are. Sustainability is a prerequisite for success, especially in the tourism sector. The trend is clearly moving in this direction. In this area, however, it is important to communicate measures and campaigns transparently and clearly. Only then can they serve as an advertising tool. Anyone who promises a lot but is unable to realise it will quickly be criticised on social media and the like, especially when it comes to environmental protection

5. Invite bloggers and influencers

In recent years, social networks have become a central source of information, especially for the younger generations. The tourism sector is particularly affected by this, as interesting places are shared on Instagram, Tripadvisor, Google, Pinterest and TikTok as soon as they are seen. People rely on those who have many followers and have made it their profession to visit and review destinations independently. However, this type of marketing can also be used at trade fairs by inviting well-known bloggers or influencers who match your offer. They can not only visit the trade fair stand, but can also be used directly as attention generators and included in the events. Examples of this would be interviews, photo/video opportunities that encourage sharing or competition announcements.