Joint stands: Together for trade fair success
What is meant by joint stands?
Often you hear the term association pavilions or national pavilions in connection with joint stands. When you hear the word pavilion, you may first think of a delicate structure in a park. In an event context, a tent dome that is open at the sides may come to mind, which may take off in bad weather. Nowadays, pavilion stands at trade fairs are actually quite stable and fully-fledged structures that can be used all year round and are also suitable for reuse. At major events, such as the World Expo, they are sometimes even designed as true works of art - such as the Swiss pavilion by SYMA at the Inhorgenta 2024 in Munich. Here, the word stands for the joint appearance "under one roof".
What are the advantages of joint stands or national pavilions?
Joint stands are a great way to join forces at a trade fair. For different exhibitors from an association, country or subject area, a joint stand can have a number of advantages. Instead of many smaller individual appearances, a large joint stand allows visitors to present the respective topic in a conspicuous and compact way.
Although everyone involved can benefit from this, it is particularly interesting for small companies to be part of such a joint stand. Why? Trade fair budgets are often more modest for small or less established companies. As certain areas - such as meeting areas, reception counters, catering and storage zones - can be shared at a joint stand, such a presence is particularly efficient.Synergies can also be realised at the communication level, for example by holding press conferences together or producing advertising materials jointly. All these advantages mean that even smaller exhibitors with interesting niche products can afford to exhibit abroad or at a major event.
SYMA as a strong partner for joint stands
System and modular construction are among our core competences - this makes SYMA an excellent provider of joint stands of all kinds. If you want to join forces at the trade fair, we will support you with our wealth of experience and find the right solution for every requirement
SYMA's global network is an unbeatable advantage, especially when it comes to realising joint stands and country pavilions at international trade fair venues. The Swiss pavilion at CIMT 2023 in Beijing was a prime example of this expertise. The successful cooperation between SYMA Switzerland and SYMA Asia realised a joint stand in a class of its own for Swissmem, the umbrella organisation of the Swiss mechanical and electrical engineering industries. On a total of 2,575 m², the 35 exhibiting association members were able to shine with different individual stands - individually and yet together.
Conclusion: Together you are less alone
Joint stands are ideal wherever exhibitors share a commonality and want to emphasise this - be it the country, theme or association. The synergies that can be utilised through joint implementation are manifold and particularly - but not only - benefit smaller companies with a lower trade fair budget. The impressive, flexible and often reusable solutions can be used for any size and are guaranteed to attract the attention of visitors.
Are you interested in a joint stand for your next trade fair appearance and would like to find out more about the topic? Contact us right here and benefit from our many years of experience and expert advice.
