Huawei at the Mobile World Congress 2025

With the visionary theme "Digital intelligent flow - enriching everything", Huawei set new standards in design and technology at the Mobile World Congress 2025. The centrepiece of the brand presentation realised by SYMA was a spectacular installation of 19,000 LED spheres that formed a digital galaxy. This not only symbolised the technological flow of knowledge and innovation, but also made the sustainable growth concept within the Huawei ecosystem visible.

Another highlight was the large-format, curved LED façade with dynamic 3D content, which was used for the first time - a real crowd-puller. Complemented by a high-gloss, curved floor with a river motif and a continuous ceiling image, a visual bracket was created that impressively emphasised the "One Huawei" concept.

On a total area of over 13,900 m², the stand not only combined product staging and brand message, but also exclusive hospitality for high-calibre guests - including King Felipe VI of Spain. With over 250 specialised staff, several months of preparation and international coordination, the stand designed by SYMA was the largest trade fair appearance of a single brand worldwide to date. An impressive example of SYMA expertise in high-end trade fair construction - precise, efficient and visionary.