Joint stand LINCK & EWD - LIGNA 2025

An impressive example of successful co-branding in the wood industry was presented by LINCK and EWD at LIGNA 2025. Having been represented at the trade fair together since 2023, a sophisticated exhibition stand concept was realised on a total area of 650 m² with an additional 172 m² double-decker. The aim was to clearly communicate the identity of both companies and at the same time create a uniform platform in terms of design.

The stand realised by SYMA impresses with its well thought-out zone layout, separate presentation areas and air-conditioned, soundproofed meeting rooms, which could be extended in the concertina tower if required. Particularly noteworthy are the Experience Walk 2.0 by LINCK and the optimised touchpoints by EWD, which turned the trade fair visit into an interactive brand experience. Sustainable elements such as rental furniture and a substructure made from SYMA system components and the company's own steel pool, as well as the reuse of floor coverings, emphasised the companies' responsible approach.