Finally, EuroShop is back! Every three years, the world’s largest retail trade fair transforms the event area in Düsseldorf into an El Dorado for the retail industry. What makes the trade fair so great, why it is a special highlight for SYMA and what you can expect in 2023, we have summarized for you here.
What is EuroShop?
The trade fair has been held in Düsseldorf since 1966 and attracts an international trade audience from all over the world to Germany every 3 years. Anyone looking for the latest products, technologies and presentation options in the retail sector has come to the right place. In the early years of its history, EuroShop focused mainly on shopfitting, window dressing, refrigerated display cases and cash registers, but now offers a wide range of thematic areas, which until 2014 was divided into four independent subsections:
- EuroConcept:Everything about store design, shopfitting and furnishings, lighting and building technology, flooring, refrigerated display cases and refrigeration systems.
- EuroSales:Merchandising, POS and visual marketing are the focus here.
- EuroCIS:The latest news onIT and security technology.
- EuroExpo:With a focus on exhibition stand construction, design and events.
Starting in 2017, they adapted this concept to current trends and instead created seven experience dimensions, ranging from PoP Marketing and Retail Technology to Expo & Event Marketing, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management.
The presentation of innovations, technology and new products is at the forefront of all areas and gives the audience a valuable head start when it comes to know-how on the latest retail topics. With around 2,300 exhibitors over five days of the fair, there is guaranteed to be plenty to see and do.
In addition to the extensive range of exhibitors, a supporting program with specialist presentations and conferences provides supplementary information opportunities. In addition, various awards, including those for retail design and science, will also be presented at EuroShop.
SYMA and the EuroShop – a long-standing relationship
For SYMA, EuroShop has a very special significance, because this year’s edition will be our 18th – we have not missed an opportunity since 1972. The trade show is still the most important platform for our company to present ourselves to the trade audience from now more than 100 countries.
Once again this year, those interested will find endless inspiration, groundbreaking innovation and technology for the future at the SYMA booth. The focus here is: smaller, more concentrated, more sustainable – which is why our booth itself is the largest exhibit on the site. But more should not be revealed at this point, just stop by in person.
What else awaits you at EuroShop 2023
In addition to the large number of exhibitors, the supporting program of the trade fair will again offer the opportunity for even more insights, knowledge exchange and the celebration of the best minds of today on seven stages, in nine areas and at six award ceremonies. EuroShop 2023 aims to provide food for thought, present innovations, and connect people around the hot topics of digitization, sustainability, climate neutrality, and many more.
For example, the area “THINK SUSTAINABLY – ACT RESPONSIBLY” offers space for joint reflections and best-practice examples on how event appearances can be made more sustainable. The special “ROOM4SENSES” area is also worth a visit and takes you on a sensory journey: In four rooms, visitors can focus entirely on one sensory perception each and experience how this can affect us in a sales context.
Conclusion: Discover the future of retail in 5 days
Around 100,000 visitors cannot be mistaken. EuroShop is a fixed star in the trade show sky and the 2023 edition is guaranteed to get the retail industry moving again. Between exhibitors from all over the world and the most innovative ideas of our time, SYMA is here in the best company. We look forward to welcoming you on site.
EuroShop 2023 will open its doors in Düsseldorf from February 26 to March 2. Day tickets or permanent tickets can be purchased here online or on site.