“Health is not everything, but without health everything is nothing.” Given this very true quote, it comes as no surprise that medicine plays an enormously important role in our society and events in the sector are correspondingly popular and highly frequented. However, attracting the public ‘s attention at such a trade fair – with thousands of exhibitors and many more visitors:inside – attracting the public ‘s attention is no easy feat . 5 tips on how you are guaranteed to stand out at your next appearance at a medical trade fair, we show you here.
1. full program on all channels
Medical trade fairs are usually huge events, that offer a more than comprehensive program over several days. However, many participants only have very limited time resources resources and therefore draw up a plan in advance, which exhibition stands and presentations they will visit. To ensure that you are not overlooked in this planning , make absolutely sure that the details of your trade fair appearance are communicated online in advance. On your own website, your social media channels, newsletters and , of course , on the organizer ‘s website. Plan and advertise your program as attractively as possible in advance, then you will not lack visitors at the event itself:inside.
2. do not be stingy with incentives
What makes an attractive program? Irresistible incentives. When attending a medical trade fair, participants particularly appreciate exclusive discount offers and product samples. Interesting presentations, prominent speakers and exciting discussion panels are also attention-grabbing program items that can attract a large audience to your stand. It is best to analyze your target group in advance and determine which offers are particularly effective and how much budget you have available for implementation. When scheduling, also pay attention to when competing program items are taking place at the exhibition grounds so that your own event can generate maximum impact.
3. focus on product demos
For the public at medical trade fairs to be interested in your new devices or products, they must also be able to see how they work. Demonstrations have become so important at medical trade fairs, that a large part of the exhibition stand is often used for this purpose alone. And that ‘ s a good thing , because the unique opportunity to experience medical devices live in action – and ideally even try it out for themselves – is a highlight of the trade fair event for many trade visitors:a highlight of the trade fair event. At the same time, you can take the opportunity to to illustrate the advantages over the competition and to better understand the needs of your to better understand the needs of your target group .
4. a little fun is a must
Precisely because medical trade fairs are usually highly serious events, you can stand out from the crowd with a little fun and excitement. Gamification is the magic word here. The inner child is in all of us, which is why we are magically attracted to games at any age. Gamification takes the interactive approach one step further, by incorporating fun and ambition. Depending on what your offer allows, your products can be interacted with in a playful way, You can work with prize draws or competitions or use quiz questions to raffle off prizes among participants. Don’t worry, your trade fair stand will not lose any of its professionalism as a result. On the contrary, it will attract even more visitors who will remember your offer for a long time to come.
5. create space for networking
Trade fairs and congresses are always invaluable opportunities to make useful contacts, exchange ideas with existing ones and thus maintain your own network. Keep this in mind when planning your presence at medical medical trade fairs and integrate sufficient space at your stand for this purpose. This will ensure that your audience stays there longer and does not and don’t wander off so quickly to the next coffee machine or seat.
Conclusion: Healthy accents for your trade fair stand
For exhibitors in the healthcare sector, planning the perfect trade fair stand is usually particularly challenging. Their own products and offers must be presented in an eye-catching way, but must not violate the often strict legal, medical and official regulations to which marketing in the healthcare sector is subject. Fortunately, a few well-considered accents and strategies can generate a lot of attention, so that the investment and planning effort more than pay off.
Are you planning your next appearance at a medical trade fair? We at SYMA have a wealth of experience, because in addition to leading international trade fairs such as Medica and MedTech , we also look after important congresses such as the European Congress of Radiology (ECR). If you would like to take advantage of our extensive know-how, write us a message right away.
