Healthy competition can be beneficial to a company’s success, but teamwork often takes you even further. For this reason , exhibitors like to join forces at large trade fairs and events in particular, to focus the attention of the public with a joint stand. In this article you will find out what such group stands can look like and what advantages they offer.
What is meant by group stands?
In connection with group stands , you often hear of association pavilions or country pavilions. When you hear the word pavilion , you may first think of a delicate structure in a park. In an event context, a tent dome open at the sides may come to mind, which might take off in bad weather. In fact, pavilion stands at trade fairs today are quite stable and fully-fledged constructions, that can be used all year round and are also suitable for reuse. At major events, such as the World Expo, they are sometimes even conceived as true works of art – such as SYMA ‘s Swiss pavilion at Inhorgenta 2024 in Munich. Here, the word stands for the joint appearance “under one roof”.
What are the advantages of group stands or country pavilions?
Group stands are a great way to join forces at a trade fair. For different exhibitors from the same association, country or subject area can benefit from a joint stand . Instead of many smaller individual appearances, a large group stand enables visitors to present the respective topic in a conspicuous and compact way:This allows the respective topic to be presented in a conspicuous and compact manner.
Although everyone involved can benefit from this, it is particularly interesting for small companies, to bepart of such a group stand. Why? Trade fair budgets are often more modest for small or less established companies. As certain areas – such as meeting areas, reception counters, catering and storage zones- can be shared on a group stand, catering and storage areas – can be shared, such a stand is particularly efficient.
There are also synergies at the communication level, For example, press conferences can be held together or advertising material can be produced jointly. All these advantages mean that even smaller exhibitors with interesting niche products can niche products can afford to exhibit abroad or at a major event.
SYMA as a strong partner for group stands
System and modular construction are among our core competences – this makes SYMA an excellent supplier of group stands of all kinds. If you want to pool your strengths at the trade fair, we will support you with our wealth of experience and find the right solution for every requirement.
SYMA’s global network is an unbeatable advantage, especially when it comes to realising group stands and country pavilions at international trade fair venues. The Swiss pavilion at CIMT 2023 in Beijing was a prime example of this expertise. The successful cooperation between SYMA Switzerland and SYMA Asia realised a top-class group stand for Swissmem, the umbrella association of the Swiss mechanical and electrical engineering industries. On a total of 2,575 m², the 35 exhibiting members of the association were able to shine with different individual stands – individually and yet together.
Conclusion: Together you are less alone
Group stands are ideal wherever exhibitors share a commonality and want to emphasise this – be it the country, theme or association. The synergies that can be utilised through joint implementation are manifold and particularly – but not only – favour smaller companies with a smaller trade fair budget. The impressive, flexible and often reusable solutions can be used for any size and are guaranteed to attract the attention of visitors.
Are you interested in a group stand for your next trade fair appearance group stand and would like to find out more about the topic? Contact us right here and benefit from from our many years of experience and expert advice.
