Modern appearance at the K 2019 for the French film expert, Esopp SAS
For the second time now we have had the opportunity of working for the Esopp SAS company group, which has subsidiaries in Europe, Russia, China, India and America. This international company has been developing machines for film production for more than 30 years. So it was important for the company to achieve an appearance that would leave a lasting impression at the biggest trade fair for plastics and rubber there is, the K in Düsseldorf.
Over a period of eight days some 224,100 trade visitors from 168 countries visited the exhibition stands of 3,333 exhibitors at the K 2019 in Düsseldorf. An occasion of such magnitude places particularly high demands on the ability of a stand to be noticeable, stand out in a positive way, and make a lasting impression. Despite this, or perhaps because of it, Esopp SAS achieved all these goals with resounding success. The aim was to utilize the stand area of 6 x 11.5 meters to offer visitors a unique experience. Enclosed in a display cabinet at the center of attention was a functional section of a production machine. It was also possible to explore an entire group of machines with the help of VR technology. Another focus of the customer was to provide rooms for meetings and consultations with clients. So the two-storey exhibition stand also featured spacious lounge areas, zones with meeting tables, and enclosed meeting rooms on the upper floor. Thanks to the large-scale LED screens on the front face and an imposing height of 6 meters, it was possible to achieve excellent stand recognition from afar. The striking appearance was further accentuated by three-dimensional company logos and conspicuous, elegant front elements.