New look for SVIT Eastern Switzerland
Immo Messe Schweiz, Switzerland's largest trade fair focusing on the planning and purchasing of residential property, took place on the grounds of Olma Messen St.Gallen and offered a wealth of expert knowledge, as well as a diverse range of products and services. The fair covered the entire real estate life cycle, from planning right through to renovation and refurbishment.
SYMA constructed the exhibition stand for the Eastern Switzerland section of SVIT (Swiss Association of the Real Estate Industry) using a fresh, eye-catching stand design that reflected the the new logo and presented a contemporary look. The custom-designed stand with a floor area of 63 m² contained elaborately crafted furnishings and stand construction elements and, together with the large free-standing LED back wall, provided a real eye-catcher in the hall. The new lighting concept is based on complete LED backlighting of the textile surfaces. The result was a perfectly illuminated and entirely shadow-free area with enormous radiant energy. High stand visibility was ensured thanks to the use of large, striking ceiling cubes. The high-quality stand design created an attractive focal point at the fair and was the object of significant visitor interest. The completely individual and unmistakeable design as well as the consistent and compelling use of colour guaranteed a high recognition factor.