SYMA wins the «Goldener Hahn 2021»

Complex networked processes presented in an attractive way.

Primetals is an established authority in the steel industry, leading the way in the automation of entire steel plants and driving their digitisation forward with ongoing innovations. As a pioneer and leading supplier of metallurgical plant solutions, the company works continuously on the development of groundbreaking innovations to secure its customers' business models for the future and to make a long-term contribution to society. The Steel City experience was developed as the core of the exhibition stand at METEC 2019 in order to attractively communicate the company's innovations.

The Steel City – an interactive model of a futuristic, automated steelworks, designed by our partner company Responsive Spaces and executed by SYMA. Four terminals with individual focus themes offered visitors the opportunity to immerse themselves in the world of steel production and experience the innovative power of Primetals Technologies. Business strategies were transformed into lively visual experiences.