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A New York loft

What an atmosphere! You can almost smell the living, pulsing city streets; you’d think you were among towering skyscrapers. Optimism and innovation are in the air. The Bochum Jahrhunderthallea former industrial building –was the perfect backdrop for an impressive Microsoft presence at Channel Trends + Visions 2016. The stand design by Munster-based builders Schendel & Pawlaczyk included outward-facing “red-brick” walls for a classic New York architectural feel.