The ZKW Group specialises in the manufacture of innovative premium lighting systems and electronics. As a systems supplier, it is one of the leading global partners for the automotive industry. SYMA was commissioned with the concept design and planning of the 162 m2 ZKW exhibition stand for the IAA 2017 International Automotive Exhibition in Frankfurt am Main. The challenge for the SYMA design team was to combine the exciting new developments of the lighting specialist with the regular functions of the exhibition stand (e.g. corporate design, high visibility, product presentation, refreshments, meetings).