With 190.000 visitors and 2260 exhibitors the BAU made an impressive return after a four-year hiatus. Experts from 49 countries gathered at the world’s leading trade fair for architecture, materials and systems in Munich from April 17 to 22, 2023. The content of the event was determined by the key themes of “The Challenge of Climate Change,” “Affordable Housing,” and “Digital Transformation.
For the traditional company BECK created SYMA at BAU a simultaneously inviting as well as modern booth. Calming wooden elements and comfortable seating invited guests to take a detailed look at the product range & innovations presented. In this way, the innovative power and expertise of BECK in fastening technology can be perfectly captured and the brand experience designed in a completely new way.
