A special trade fair also needs an extraordinary trade fair stand. For our appearance at this year’s EuroShop we have therefore realised an exhibition stand that is itself an exhibit.
The tall but space-saving SYMA stand for EuroShop 2023 was designed as a compact double-decker solution. The basic idea of an elegantly floating platform with two arches was presented in an appealing way and generated a positive response from our visitors.
A special detail were three cube frames flying in the air, which shone in different colours and impressively symbolised SYMA’s three-part target group strategy. Parts of the stand were deliberately constructed in such a way that the systems to be used were visible from the outside. Interested guests were thus offered a vivid look behind the scenes and an opportunity to immediately experience the presented products in practice.
The SYMA-CUBIC multi-storey system and, for optimal lighting, the versatile SYMA-TEXWALL wall system were used. This basis was rounded off by the multifunctional SYMA-SKY ceiling truss system, which made the stand independent of suspensions for banners and lighting elements. “We can [daher] claim of us, we are autonomous here in the hall,” Reto Bosshart (Head of Development at SYMA-SYSTEM AG) summed up with satisfaction.