Exhibition stand marketing through the ages: An interview
![Abteilungsleiter Messebau-Marketing bei der SYMA AG](https://syma.com/wp-content/uploads/2023/07/Portrait_AB_0819-768x432.jpg)
![Abteilungsleiter Messebau-Marketing bei der SYMA AG](https://syma.com/wp-content/uploads/2023/07/Portrait_AB_0819-768x432.jpg)
A lot can happen in 23 years, and exhibition stand construction in particular has changed a lot in that time. But nothing is as fast-moving as marketing. From scanned slides and the classic tasks of a typographer in the pre-press…