Category Innovations and SYMA-Products
Exhibition stand marketing through the ages: An interview with our head of department
A lot can happen in 23 years, and exhibition stand construction in particular has changed a lot in that time. But nothing is as fast-moving as marketing. From scanned slides and the classic tasks of a typographer in the pre-press…
The advantages of artificial intelligence (AI) in trade fair construction
Since the presentation of ChatGPT at the latest, artificial intelligence has been on everyone’s lips. While some see huge potential in it, indeed the dawn of a new era, others warn of the impact of AI on the labour market…