Curious about trends? Then hopefully you haven’t missed EuroShop 2023 in Düsseldorf. The world’s largest retail trade show is known for being the birthplace of innovation and a signpost for the future of the industry. SYMA has a long and successful history with the event, to which another very special chapter was added this year. The following is a short review of five days full of amazement and fair happiness.
The most important trade fair for the retail
After three years, EuroShop returned to the Düsseldorf exhibition halls larger than ever. And the trade audience had clearly been eagerly awaiting this new edition: More than 81,000 interested visitors, 68 percent of them from abroad, made the journey to the Rhine. This year, there was particularly lively interest from the retail sector, whose representatives accounted for over 50 percent of the visitors.
1,830 exhibitors were pleased about the lively interest and the intensive personal exchange. This year, in addition to the topics of smart shopping, connected retail, seamless shopping and customer centricity, the focus was particularly on sustainability and the question of how the many facets of retail can be designed in a more climate-friendly way. The exhibiting companies had numerous creative approaches at the ready and were able to show all visitors how well commitment to climate protection can be linked to memorable storytelling.
SYMA as innovation driver at EuroShop
It was precisely this sustainability claim and the fact that exhibition stand space is not everything that SYMA was able to impressively demonstrate in Hall 1. The concept of this year’s showroom was much more compact, but managed to make a big impression thanks to smart equipment and technical innovation. Not least, of course, because of the news presented.
Around 18,000 visitors reached the SYMA booth and many did not miss the chance to attend the presentation of SYMA’s brand new 3D-immersive-live technology which was demonstrated for the first time at EuroShop 2023. Those who could not be on site saw via Instagram live feed and marveled at the limitless possibilities that the new projection technology opens up for product presentations.
The culinary-social experience was also not neglected. From catering at the booth which scored points with regionality and fine delicacies, to the well-attended evening event where people could celebrate, eat and network as they pleased.
Incidentally, in addition to its own stand, SYMA was also responsible for a whole six other exhibition sites at EuroShop 2023. We are particularly pleased that our partners – among others from SALTO Systems GmbH , AMERSEC and the Pyramid Computer GmbH – were satisfied and were able to shine with the stand design with their own clientele.
“Still standing” – the trade fair industry is not letting itself be defeated
EuroShop 2023 showed one thing very clearly: the energy crisis, political turbulence, even several years of pandemic and the accompanying restrictions cannot throw the trade public and exhibitors off track.
SYMA’s CEO Marco Steg is very confident about the success of the event:
“Everyone’s talking about recession – but we’re just not going along with it! At EuroShop 2023, we were able to welcome a large number of visitors and hold promising discussions. Despite the tense geopolitical situation and well-known challenges such as price increases, energy shortages and staff shortages, SYMA’s sales have returned to pre-Covid levels. Therefore, for us, literally and figuratively, the tenor is: “I’m still standing – we can’t be defeated”. My conclusion of EuroShop: A strong sign of life for the trade fair industry!”
Conclusion: A signpost for the future
As proof of the resilience and vitality of the industry, EuroShop 2023 will therefore be talked about for a long time to come. Even when the trends and innovations presented have reached the end customers and new ideas are already being worked on. In three years’ time it will be that time again, and one thing we already know: the world’s largest retail trade show will definitely be worth a visit in 2026 as well.
If you would like advice today on the trade show and exhibition trends of tomorrow, get in touch with our experienced team of experts.
