A special trade fair also needs an extraordinary trade fair stand. For our appearance at this year’s EuroShop we have therefore realised an exhibition stand that is itself an exhibit.
![SYMA employee shows why the stand is an exhibit](https://syma.com/wp-content/uploads/2023/03/Stand-als-Exponat-1-1024x683.jpg)
![SYMA employee shows why the stand is an exhibit](https://syma.com/wp-content/uploads/2023/03/Stand-als-Exponat-1-1024x683.jpg)
The tall but space-saving SYMA stand for EuroShop 2023 was designed as a compact double-decker solution. The basic idea of an elegantly floating platform with two arches was presented in an appealing way and generated a positive response from our visitors.
A special detail were three cube frames flying in the air, which shone in different colours and impressively symbolised SYMA’s three-part target group strategy. Parts of the stand were deliberately constructed in such a way that the systems to be used were visible from the outside. Interested guests were thus offered a vivid look behind the scenes and an opportunity to immediately experience the presented products in practice.
![Interested customers will be advised at the SYMA stand at EuroShop.](https://syma.com/wp-content/uploads/2023/03/index-1024x683.jpg)
![Interested customers will be advised at the SYMA stand at EuroShop.](https://syma.com/wp-content/uploads/2023/03/index-1024x683.jpg)
The SYMA-CUBIC multi-storey system and, for optimal lighting, the versatile SYMA-TEXWALL wall system were used. This basis was rounded off by the multifunctional SYMA-SKY ceiling truss system, which made the stand independent of suspensions for banners and lighting elements. “We can [daher] claim of us, we are autonomous here in the hall,” Reto Bosshart (Head of Development at SYMA-SYSTEM AG) summed up with satisfaction.