Companies in the tourism industry can draw on a large pool of appealing and froma large pool of appealing and creative ideas. Large photos of the travel destination, typical local snacks and give-aways, travel utensils as props – the possibilities are seemingly endless! But there is not only strong local competition at tourism trade fairs strong competition with similarly advantageous conditions. Exhibitors also have to hold their own against the mighty Internet. Which ideas you should therefore focus on in order to stand out at your next event visit, in our 5 tips for your appearance at tourism trade fairs.
1. less is more: Storytelling with focus
As described at the beginning, you are not the only ones at a trade fair who fill screens with travel videos, bring the jungle of South America into the exhibition hall or sell original Italian ice cream. As a result , trade fair visitors are exposed to a huge stream of impressions. Breathtaking landscapes while traveling can literally take your breath away in limited exhibition halls. So instead of exhausting the entire travel catalog , focus on one story, that you want to tell with your trade fair presentation. A clear focus, from the first announcementnewsletters and prize draws during the event through to the follow-up of generated leads, is crucial. This allows trade fair visitors to immediately grasp what sets your offer apart from others. A clear focus in storytelling also helps channel creativity and reduce the trade fair presence in the sense of “less is more”.
2. create a vacation atmosphere
With this reduction , you can create a conscious atmosphere on your exhibition stand. For many , a vacation means a break from everyday life. Being able to immerse yourself in the desired feeling at the trade fair stand increases the chance that those customers will take advantage of your offer:inside also take up your offer. Deliberate use of scent marketing and specially designed lighting concepts help to create this atmosphere, createthis atmosphere. This not only creates a haven of peace in the hustle and bustle of the trade fair, but also recreate the mystique of undiscovered travel destinations, adventure atmosphere or create a romantic ambience for vacations for two.
3. put creativity into give-aways
Give-aways can be found at every trade fair stand, especially at tourism trade fairs or travel-related events. They help to make a lasting impression on trade fair visitors and also attract guests to the stand. True to the motto “I have to get that too!”. That’s why it pays to be creative and create something special. Small promotional gifts that not only embody your own branding and convey your chosen story, but are also useful. People would much rather take a giveaway with them that they can actually use on vacation. Think about your target group, the storytelling and your offer. The issue of sustainability should also be considered, especially with these small gifts, as they are usually produced in large quantities.
4 More than a trend: communicating sustainability clearly
If these gifts or their packaging later end up in the bin, they do not help to keep the most wonderful travel destinations as beautiful as they are. Sustainability is a prerequisite for success, especially in the tourism sector. The trend is clearly moving in this direction. In this area , however, it is important to communicate measures and campaigns transparently and clearly. Only then can they serve as an advertising tool. Those who promise a lot but are unable to deliver, is quickly criticized on social media and the like , especially when it comes to environmental protection.
5. Blogger and Influencer invite
In recent years, social networks have become a central source of information, especially for the younger generations. The tourism sector is particularly affected by this, as interesting places are shared on Instagram, Tripadvisor, Google, Pinterest and TikTok as soon as they are seen. People rely on those who have many followers and have made it their profession to visit and review destinations independently. However, this type of marketing can also be used at trade fairs by inviting well-known bloggers or influencers who match your offer. They can not only visit the trade fair stand, but can also be used directly as an attention generator and included in the event. Examples of this would be interviews, photo/video opportunities that encourage sharing or competition announcements.
The tourism industry, more than almost any other, is subject to constant change. The creative opportunities available to exhibitors in this sector should therefore always be used specifically at trade fairs. Would you like to take part in one of the many tourism trade fairs with your company and need professional support in implementing these tips? You can send a non-binding inquiry to our team of experts here . If you would like advice on exhibiting at trade fairs in other sectors – we will soon be continuing this new blog series with tips for other trade fairs and consumer shows.
