Trade show restart for SYMA
with Continental at Auto Shanghai 2021
Under the slogan "Mobility - Our Heartbeat for 150 Years" Continental profiled itself as a technology company focusing on sustainable and connected mobility at the 19th Shanghai International Automobile Industry Exhibition.
In the year of its 150th anniversary, Continental presented a large number of innovative software and related hardware solutions with which it facilitates the integration of software functions in vehicle components.
These range from high-tech radar sensors to high-performance computers as vehicle central control units through to data communication in the cloud as part of telematics systems. With the continuing development of autonomous driving technology, vehicle concepts are becoming networked and increasingly digital.
In line with its slogan, Continental decided to showcase its offer in person at Auto Shanghai 2021 with a classic exhibition stand. The dynamic, self-confident design concept created by Wiesner Messearchitektur GmbH was highly visible and provided an attractive platform for the innovative new product presentations. This generated extremely high visitor footfall at the stand.
SYMA Germany was commissioned with the execution of the 300 m² exhibition stand as general contractor. Together with its Asian sister company SYMA Asia (working closely with Continental project manager Michaela Landwehr and the Continental team based in Shanghai), it was able to hand over the complex two-storey exhibition stand in top quality and to schedule. One of the most demanding of the many challenges was to follow the specifications and requirements of the Chinese trade fair organisers in response to the COVID-19 pandemic – and to implement them practically at the stand.