Tips for directing customer flows at the trade fair stand
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Your company would like to take part in a trade fair for the first time? You are responsible for the next customised exhibition stand? Especially when entering the world of trade fairs, it is easy to be overwhelmed or have…
A lot can happen in 23 years, and exhibition stand construction in particular has changed a lot in that time. But nothing is as fast-moving as marketing. From scanned slides and the classic tasks of a typographer in the pre-press…