Trade fairs are the perfect place to present products and compete for the attention of visitors At relevant trade fairs, it is precisely the special subtleties of the trade fair stand that distinguish exhibitors from their competitors. Regardless of whether the focus of one’s own trade fair presentation is on sustainability, an unusual design or the use of the latest technologies: The options for exhibiting companies are as diverse and colourful as the people behind the information desks. In this blog article, we describe what the SYMA Individual exhibition stand can do and why the customised stand option is a must for your next trade fair appearance. All the pictures used in the article show extraordinary individual projects that SYMA has had the pleasure of realising for selected customers.
System exhibition stand and individual exhibition stand – what is the difference?
Especially at the first trade fair appearance, the world of trade fair construction can seem confusing. There are many different terms for types of exhibition stand construction and each stand builder offers different variants and options. SYMA has many years of experience in the use of its own exhibition system made of specifically designed aluminium profiles. Stands based on these flexible & reusable systems are generally referred to as “system exhibition stands” or “modular exhibition stands”. Exhibitors book these tried-and-tested exhibition stands on the basis of four versatile basic systems and have the option of designing them freely internally – the basic shapes, however, are predefined. The counterpart to the system exhibition stand is the SYMA individual exhibition stand. Whether design, form, material and technology: this special stand is developed by us, entirely according to your specific wishes and needs, from scratch. In the next section, we describe the benefits these customised solutions offer for your trade fair presence.
The advantages of the SYMA Individual exhibition stand
The most valuable product your company “produces” is your brand itself. This special recognition value that you had to work long and hard for should also be reflected by your stand to be reflected. Visitors who already know you will be able to immediately identify your brand in the exhibition hall – and potential new customers will be made curious by your striking stand concept and thus attracted to it. But what possibilities do you have to radiate your visions and values with the help of your stand? Enclosed we present a selection of options and opportunities that will give you a decisive advantage in the exhibition hall.
Creative instead of standard
In trade fair construction, “smaller and cheaper” does not contradict “individual”. On the contrary: especially when only limited or “contested” space is available, a sophisticated concept is needed that combines your requirements and wishes and delivers the best result. Our experienced exhibition architects are experts in integrating your needs and ideas into the conditions on exhibition sites. You would like to have a golf course in the green, but only have a small space available at the edge of the exhibition hall? No problem! They need enough time to present their service? A modern lounge concept with bar creates the right atmosphere and invites passers-by to linger & chat. With this expertise, your presentation has the right mix of useful functionality and hospitable flair for any stand size.
A well thought-out exhibition stand vision is not only visually impressive & aesthetically pleasing – but can even tell stories. In our blog series on storytelling we explain in detail why narrative elements are arguably the best salespeople. For your SYMA individual exhibition stand, we develop holistic concepts that lead you to multi-sensory success: From floorto light & scent to the panels on the ceilingAll elements are combined to support the guiding idea of your stand, to reinforce your message and to be remembered by the audience for a long time to come.
Today, sustainability is, for good reasons, one of the most sought-after values that your offer can boast. With an exhibition stand that is tailored to your own CI in every detail, there are potentially some elements that cannot be used for other stands. The good news: your SYMA Individual exhibition stand can be just as sustainable as you want it to be for this very reason. The bespoke design allows for endless options, from the targeted use of our sustainable mixed-use systems, to recycled materials, to rented furniture that is re-used. We are always working on our stand construction, in the spirit of the circular economy, environmentally friendly and resource efficient and look forward to helping you on your way to your very own, to be able to accompany sustainable exhibition stand.
Conclusion: SYMA brings your individual premium exhibition stand to life
No matter what trade fair stand ideas exist in your head, what limits are given to you by the event hall or what story you want to tell: Together we can realise your individually designed exhibition stand as a convincing eye-catcher & brand ambassador. No project is too big for us, no material too unusual. The SYMA exhibition architects will put your vision on paper together with you – and our well-coordinated assembly team will bring your dream to life directly on site. Over 60 years of trade fair know-how and the best Swiss quality make SYMA the perfect partner for your company. Contact us today without obligation – our team is looking forward to your enquiry for an unforgettable SYMA individual exhibition stand.