We have summarised for you here what you need to consider when planning a trade fair vs. a public exhibition.
Would you like to make an even bigger impression on your audience with your next trade fair appearance? Then there is no way around well thought-out live presentations at the trade fair stand.
All information about the structure, idea and design of the special project "Huawei at Mobile World Congress 2024" can be found in this article.
The overall impression is created from tiny details on the exhibition stand. We show you which small decisions will help you to be remembered.
In this article, we show you why acoustic design is so important at trade fair stands and which solutions hit the right note in terms of design.
Booth lighting design has a big impact. Light can guide, tell stories, attract and thereby also sell wonderfully.
In this blog article, SYMA shows you how a well thought-out ceiling design on the exhibition stand can lift your trade fair presentation to the skies.
SYMA will soon be at EuroShop for the 18th time. We show the past stands of SYMA at EuroShop from 1972 to 2020.
The choice of materials on an exhibition stand is not only a visual or financial issue. Brand values can also be transported in this way.
In the second part of our blog series, we give some tips for storytelling at the trade fair stand, which are helpful in practical implementation.