Plants transform a trade fair stand into something living and, in addition to positive psychological effects, contribute to a better room climate.
In this article we show how interaction elements at trade fairs can turn a normal trade fair visit into an unforgettable experience.
Exhibition stand furniture is important for the design and functionality of any exhibition stand. We give tips on what to look out for.
Graphics and illuminated walls at the exhibition stand have an attractive effect and attract visitors. Here we show the most important rules for use.
The exhibition stand floor is often overlooked, even though it is the foundation for a successful trade fair presentation. We show you what is important.
Michael Kremnitzer as storytelling expert in the big SYMA interview about brand staging, trade fair experience and insider tips.
In the second part of our blog series, we give some tips for storytelling at the trade fair stand, which are helpful in practical implementation.
A good story attracts attention - even at trade fairs. Check out our new article for more on storytelling at the booth.
Here we provide a guide to the colourful world of colour design at the trade fair stand and show how colours affect trade fair visitors.