Greenery at the trade fair stand – a piece of nature as a feel-good factor

Thumb stretched upwards between leaves for greening at the exhibition stand

Presenting your own company and its products at a trade fair presents exhibitors with a whole range of challenges. This includes, in particular, making one’s own trade fair stand an eye-catcher that not only represents a coherent brand presence but also makes visitors feel at home. Green plants are particularly well suited for this purpose, for a variety of reasons. In this article, we show the benefits and effects of plants and give tips on how greening can look in practice at the trade fair stand.

How a green exhibition stand contributes to success

There are many ways to stand out on a busy trade show floor. Exhibitors often outdo each other with ingenious room concepts, technical innovations or special giveaways. But it doesn’t always have to be the most expensive technology or custom-made stand furniture – although these can definitely contribute to success.

By using green plants as decorative elements, exhibitors have a relatively uncomplicated and inexpensive way of making their exhibition stand look appealing and at the same time setting an example for the environment.

In contrast to metal constructions, plastic elements or other materials used in trade fair construction, plants have a clear advantage: they are a natural and sustainable way of designing a trade fair stand. In this way, they also indirectly contribute to environmental protection and offer exhibitors the opportunity to sharpen their focus on sustainability.

The effect of green plants on the psyche

Anyone who brings a piece of nature into their home or workplace in the form of houseplants does so with good reason: the positive effects of plants have already been proven in numerous scientific studies. They not only have a relaxing and stimulating effect at the same time, but also reduce stress and anxiety and increase well-being.

In addition to these desirable effects on the psyche, plants have also been shown to improve the indoor environment by filtering CO2 and substances such as formaldehyde, benzene and trichloroethane, which can harm people in high doses, from the air and converting them into oxygen. This is particularly important because the air indoors – due to electrical appliances, wall paint or furniture varnish – is often contaminated with more pollutants than the air outside. In addition, the colour green has a calming and balancing effect in general – but especially in its most natural form as plants – and promotes creativity.

So spending time in nature, the sight of woods and meadows, makes us more efficient, optimistic and happy. A large British study, for example, was able to show that people who live in nature or close to green spaces consider themselves significantly happier than residents of areas far from nature.

Fortunately, it doesn’t have to be a house on the edge of a forest: Greening also works in the urban four walls, the office or at the trade fair stand – and the positive effects of nature can also be used very well there.

Which plants are best suited for greening at the trade fair stand?

Aesthetics is a very individual thing. And just as diverse as the subjective perception of beauty is the selection of plant varieties that lend themselves to greening at the trade fair stand.

But if you focus on functionality instead of beauty, the picture becomes clearer. The following green helpers, for example, are considered particularly industrious when it comes to improving the indoor climate:

  • Green lily (Chlorophytum elatum): An evergreen jack-of-all-trades that also doesn’t need much water. The green lily filters many harmful substances from the room air and spreads a relaxed atmosphere through its dense growth.
  • Curved hemp (Sansevieria): A hardy houseplant that grows and thrives happily with little care. Due to the high proportion of moisture in its large leaves, the bow hemp is also very suitable as a filter for the indoor climate.
  • Ivy (Hedera helix): The common ivy is rather inconspicuous, but with its dark green tendrils it occupies a top position among houseplants with an air-purifying effect. Its special superpower: In addition to the pollutants already mentioned, ivy also cleans the indoor air of unhealthy mould spores.

What should not be overlooked at all in greening is the question of local (light) conditions and care. Because an imposing arched hemp can be as beautiful as it is – if the leaves wilt because no one has time to water them, or change colour because no rays of sunlight get through in the exhibition hall, then the greenery is failing in its purpose – namely to enliven the exhibition stand and create a feel-good atmosphere.

Fortunately, you don’t necessarily have to invest a lot of your own know-how and time to integrate plants into a trade fair stand concept. And even when space is limited, a green solution can be found:

The Green Wall – the jewel of room greening

In order to make the best use of the available space at the exhibition stand and to achieve greening without a lot of work or skill, there is an amazingly simple concept: the Green Wall. These vertical gardens are at the heart of biophilic design (biophilia = love of living things) and are also used in many offices as part of the New Work concept to promote employee motivation, creativity and well-being.

Apart from the generally positive effects of green plants, this intelligent room greening shines with numerous other qualities:

  • Maximum use of space through vertical arrangement of plants.
  • Intelligent water and power consumption, thanks to an automatic watering system that allows plants to draw as much water as they need.
  • Easier care and maintenance, thanks to the automatic watering and fertilizer dispenser. In addition, most providers offer service visits including monthly maintenance and technical service.
  • Flexibility: As the plant walls are mobile, they can be moved to different locations as required and can also be adapted or supplemented according to changing requirements.

Conclusion: greening at the trade fair stand is not only ecologically sensible

Plants can transform a conventional exhibition stand into something lively and, in addition to positive psychological effects, also contribute to a better indoor climate. They are also a great way to use sustainable, natural materials in trade fair construction and can be used again and again as living decoration.

Would you like to learn more about the natural greening of your trade fair stand? Contact us – we will be happy to advise you on design possibilities and other options for more sustainability at your next trade fair stand.



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